Kia inspires a new generation.

Kia 'DESIGNED TO INSPIRE' - a Fingerprint films X Directors Think Tank co-production - is a charming story of childhood aspiration. A story that hinges on keeping it simple. It was shot over two days with the talent and one day with the car itself in Bangalore, India. Director Rajay Singh said, “Some people are afraid to shoot with children because they can be unpredictable. I enjoy working with children because that wide-eyed innocence is a great thing to capture on film and is 100% genuine. You can’t tell a child to act. Instead you must help them be themselves and have fun during the shoot. Sometimes doing the simple things can be the hardest. But that’s what keeps things interesting”.