Originally a native of North Texas, Paul felt the need to escape - first into films and music, and eventually to Los Angeles to study film. He couldn’t help but take some of Texas with him: an ethos from the DIY noise bands he played in as a teen, indelible glimpses of the expansive landscape, and the desire to tell emotive stories - his earliest were slasher films shot with buckets of homemade blood and a rented VHS camera.

After video commissions for (among others) Queens of the Stone Age, Muse, Editors, Paul turned his eye to commercials, crafting spots for an array of international brands such as Lincoln, Corona, Nike, Google, Toyota, Samsung and BMW.

In Paul’s commercial work, there is resonance with the characters and atmospheric vistas of his youth. Attracted to human stories, he captures performances with emotion and nuance. Paul has also composed music for many of the spots he has directed, shaping soundscapes with synthesisers and live instrumentation, including a reworking of a Coldplay track for an O2 film.